Salesforce marketing cloud experience
CoreValue built a HubExchange app within the Marketing Cloud environment to enrich existing functionalities. As a result, user experience (UX) was improved and multi-channel communication extended with new channels, such as direct mail, fax, etc.
Customization of native Connector enabled bi-directional synchronization between Salesforce and Marketing Cloud objects, e.g., Campaigns, Surveys, Content, Statistics, Analytics, etc.
Simplification of the Journey wizard shortened the creation process of a customer journey to just a few clicks. The process is faster, easier and much more productive.
Customization of the Segmentation tool enhances the way the client communicates with its users through multiple sources based on their behavior.