Salesforce Marketing Cloud June 2018 Release Notes
July 10, 2018

Salesforce Marketing Cloud June 2018 Release Notes

Salesforce announced their new release on June 23, 2018, but even though the launch was delayed by two weeks to July 7, 2018, it is clear that the Salesforce team continues to work hard to launch new features and improvements. Here is a concise list of the latest key features:

  • Advertising Studio: Integration with LinkedIn.
  • Journey Folders.
  • Litmus Preview Integration.
  • Sitecore connector.
  • GA360: Journey Analytics Email Content Tile.
  • Auto-Upgrade Marketing Cloud Connect Packages.

So, let’s start our review.

Salesforce Marketing Cloud June 2018 Release Notes

 

 

 

 

 

Email Studio June 2018 Release Notes

  • Domain Verification From Address Management

Marketing Cloud Domain Verification validates all sending addresses used by your organization before the address is used in an email sending. Marketing Cloud account administrator can make sure that only verified sending domains and address are used.
Starting from the January 2018 release, Marketing cloud administrators can edit the Email Reply Address field in Email Studio. And now with the new release, all accounts will have access to the new functionality related to Domain Verification called From Address Management. Each email address goes through a domain verification process before being used in sends.
This feature is located in Email Studio within the Admin tab under Account Settings. Here we can search, sort and manage the addresses used for sending the email. Also, we can add either one of the address or we can also import list of “from addresses” and the verification process starts automatically in both bases.

Salesforce Marketing Cloud June 2018 Release Notes

 

 

 

 

 

 

 

  • Litmus Previews Integration

Litmus Automation is  the Salesforce partner experienced in the Internet of Things (IoT) and connected devices services. And now Marketing cloud provides a new Litmus Previews integration directly within Email Studio’s Content Builder workflow.

Before we only could review email in Desktop and Mobile layouts, but now this option lets us make a previous review of our emails in approximately 70+ browsers and devices. From the technical side, Salesforce uses Litmus APIs to access previews of Marketing Cloud emails during the email creation flow.

This enables you to easily create, preview, and test Content Builder emails across multiple email clients.

  • Update to Classic Content End of Support Plan

We all remember that the support of the Email Studio classic content ends in January 2019. We will still have possibility to edit and send our classic emails, but we won’t be able to create new classic emails. So, there is enough time to move our classic emails to Content builder emails and use all advantages and opportunities of this tool.

Distributed Marketing June 2018 Release Notes

  • Approve Larger Audiences

After this release as a part of audience automation we can approve, personalize and also send message inside a campaign up to 250 people at a time. Before, it was only 100 subscribers at a time. This means that only one single API call will be send in order to approve all 250 subscribers. It optimizes the server resources and provides a marketing cloud tool with a convenient and fast way to work with a set of recipients.

  • Updated Quick Send Flow

During the quick send flow now we can modify the greeting and view the “Send to” email address. This option ensures that we are sending the emails to the intended recipients. “Send to” email address will be available on the preview pane of a quick send. And we don’t have to look for the intended recipient record and check if the email is what we need. Simple, but very convenient.

  • Easily Connect Journeys to Campaigns

Now we can connect a journey to a CRM campaign easily. The system now also provides clearer feedback in case if we can’t modify the journey. We will see the improved modal when we manage the journey connected to a CRM campaign. Also, we can modify the journey if there are no campaign members in the campaign and Child campaigns always inherit the journey connection of the Parent campaign.

Salesforce Marketing Cloud June 2018 Release Notes

 

 

 

 

 

 

Advertising Studio June 2018 Release Notes

In the previous releases Salesforce implemented integration of different channels in the customer journey, such as Google, Facebook and Twitter.

Now, the time for integration with the biggest B2B professional network LinkedIn has come.

In Advertising Studio we can create Audience and select LinkedIn as the destination channel. And then we will have our just created audience in LinkedIn in the Campaign Management.

Salesforce Marketing Cloud June 2018 Release Notes

 

 

 

 

 

Content Builder June 2018 Release Notes

With this release Salesforce introduces the Sitecore connector for Salesforce Marketing Cloud. This connector enables a real-time synchronization of images between created and updated in Sitecore to Marketing Cloud Content Builder.

Just to remind: Sitecore is the platform which offers users a system for managing all of the business’ digital content centrally. Not just for the Sitecore website, but for any mobile site, microsites, apps and other digital engagement channels.

All Sitecore assets are uploaded and maintained in Sitecore. Connector syncs the assets to a top-level “Sitecore” folder in the Content Builder. Those images are in read-only status in the Content Builder, and can be used across all Marketing Cloud channels.

Salesforce Marketing Cloud June 2018 Release Notes

 

 

 

 

How it works. Suppose we have a few images in the Sitecore folder in Marketing Cloud which were previously uploaded on the Sitecore and synchronized into the Marketing Cloud. Our email with the  image from this folder was sent to the recipient; now we need to update the image on Sitecore platform side. As a result, our image will be changed on Sitecore side, synchronized with the Content Builder and changed in already sent email. It’s very easy, convenient and provide content consistency. Great, isn’t it ?

Google Analytics 360 Integration for Marketing Cloud Release Notes for June 2018

On the Journey Analytics Dashboard in Content tab now we can view web metrics for Marketing Cloud content. We can quickly and easily analyze metrics to track down the performance of all emails from the journey.

Note: This feature is available to users with the Google Analytics 360 integration enabled in their business unit.

In order to enable content tracking for a journey we should select content tracking in the Journey Builder settings:

Salesforce Marketing Cloud June 2018 Release Notes

 

 

 

The Content tab has a table-based style view and like all Journey Builder metrics, content metrics are aggregated across all journey versions. We can see which links are the most clickable and engagement. There are 14 key metrics. Table view provides flexibility to customize the view and we can add, remove, and reorder up to 12 columns in the table.

Journey Builder June 2018 Release Notes

  • Journey Folders

Now we will have a possibility to use folder with a Journeys. From the Journey Builder dashboard we can create, move and rename folders.

We can organize our journeys immediately after creating and saving them with the help of “Organize “ option. But also, we can add (just drag journeys into a folder) journeys to folders from the Journey Builder dashboard at any time. Also we can choose and move multiple journeys at the same time.

  • Get Journey Information for a Contact Via the API

Salesforce added a new REST API resource which provides information about contacts and the journeys they are currently in. This API call should return the journey and version for up to 50 contacts.

Mobile Studio June 2018 Release Notes

  • MobilePush

Marketing cloud provides access to the different send data which we are not available in standard MC tracking.

Note: We have to create a support ticket to have the SEND_LOGGING business rule enabled for our MC account.

Send Logging stores data in a data extension and contains information about each send. We can easily use this data in reports and other data extracts. The send log DE includes a standard set of fields but we can customize it and include additional fields as needed.

  • GroupConnect

Now we can send Triggered Messages to LINE and Facebook Messenger using by the new Chat Messaging API. We can use the API to send the following triggered messages, e.g: bank alerts for auto-payments, order confirmations, two-factor authentication codes, etc.

Audience Builder June 2018 Release Notes

  • User-Created Attributes

This is another  useful new feature. It offers  us a chance to create up to 30 more attributes in Audience Builder. Although these attributes are available only from a data extension this is great opportunity to personalize our messages.

This feature is available in Audience Builder, Administration under “ Manage Attributes” option.

Social Studio June 2018 Release Notes

  • Tag Users, Business Profiles, or Locations in an Instagram Post Image in Social Studio

Among the main goals in a marketing is to attract attention of a lead or a customer, surprise consumers and target viewers who will share the message.

Marketing Cloud Social studio added option for drawing attention to our brand by tagging images with users, business profiles, and locations in images which were added to an Instagram post. By tagging Instagram users on our photos, you can attract them to your brand.

How-to: When creating a new Instagram post, we need to add the image and after that right-click the spot in the Instagram image, then provide the Instagram username, business profile name, or location. Username or business profile name we should add in the following format:

@mention, {Instagram user | Business profiles | Locations}

Note: We cannot use @mention with the images which were inside the imported Instagram posts.

  • New Engagement Summary Dashboards in Social Studio Analyze

And one more useful thing in Social Studio Analyze for recognizing effectiveness of our community management across different social networks – it’s Engagement Summary template. With this template it’s now possible to create a dashboard, and this dashboard card can report across multiple accounts.

The following Engagement Summary Dashboard cards are available in Social Studio Analyze:

  • Average Response Time
  • Engagement by Classification
  • Leaderboard
  • Response Rate
  • Time Distribution

We just need to add appropriate social account to monitor using the Engagement Summary Dashboard template. Easy 😉

Marketing Cloud Connect June 2018 Release Notes

  • Auto-Upgrade Marketing Cloud Connect Packages

For security reason Salesforce makes sure that Marketing Cloud Connect is authenticated using protocol for authorization OAuth. And that’s why after this release Salesforce will automatically upgrade all the Marketing Cloud Connect managed packages to version 214. Also, for each new release after 214, the Marketing Cloud Connect package will be simultaneously updated to the previously released version.

Salesforce is planning make auto-upgrade in three steps:

  • auto-upgrade developer and trial orgs
  • auto-upgrade Sandbox orgs
  • auto-upgrade Production orgs

This approach enables testing of the new package before our production organization is updated.

  • A/B Testing to Salesforce Data Extensions Using Marketing Cloud Connect

For now Marketing Cloud Connect will support A/B Testing during sending from within Marketing Cloud to Salesforce data extensions. When we are using A/B Testing in Marketing Cloud we can select email in Content Builder, select the Salesforce data extension as a Recipient and then send the email. All subscriber engagement information will also returned back to Sales or Service Cloud.

Contact Builder June 2018 Release Notes

  • View Contacts Stored Via Triggered Sends, Microsoft Dynamics CRM, and Legacy Salesforce Integrations

Previously the All Contacts section in Contact Builder didn’t display contacts added with the help of triggered sends, integrations with Microsoft Dynamics CRM or legacy Salesforce connector. But after June 2018 release it’s now possible. We can just select new Integration section in Contact Builder and the more comprehensive view about contacts from the our Marketing cloud account is right in front of you.

Command Center June 2018 Release Notes

What is Marketing Cloud Command Center? In order to fully cover all the features of this product, I will probably need to write a series of articles, but here we we just overview new opportunities. Firstly, about the product in a few words.

Marketing Cloud Command Center provides a central location for monitoring, analyzing and reacting to social media posts in a timely manner. Command center supplies real time insights around every digital interaction, marketing services, communities and products. Marketing team can visualize data, identify opportunities and issues, align action and prioritize responses.

Command Center can be used across the organization in the following ways:

  • monitor and display the social health of the brands
  • discover unexpected situations and respond quickly
  • discover the topics that people are excited about
  • stream live information to customers at events, online, and via mobile
  • monitor and share metrics rapidly and in a real time mode
  • organize around several key consumer-focused metrics that appear globally
  • see how quickly the support team resolve issues
  • track the progress in a one-to-one journey
  • using Command Center every department can be smarter and more predictive about  customers

It’s like your “flight control center” 🙂

command center_CoreValue

 

 

 

 

 

 

 

After this release we will be able to connect multiple channels in Service Cloud to Command Center for monitoring every case for each channel and viewing the performance of our teams.

So, thank you, Salesforce for a great job and let’s start testing all the new features!

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