SimpliField

Boost Retail Salesforce Mobility – a Case Study
Client Feedback

We were looking for a company that can become a real partner in our adventure and co-construct this next generation retail execution app. Someone who could offer in-depth expertise, help us develop a strategy, guide us in the complex architectural choices and be a trusted advisor in a long-term. And we were happy to have found this type of partnership with CoreValue

Johann Risser, Head of Alliances & Partnership, SimpliField.

Project Overview

A client intends to reach more customers and increase retail visibility by offering a comprehensive Salesforce CRM solution that is integrated with their own all-in-one retail execution product. They reached out to CoreValue as a trusted integration partner with a portfolio of best practices that will enhance the quality of the product, and accelerate app release time. They intend to implement Salesforce into their server side, synchronize data from SimpliField’s web, and mobile app that will confirm with Salesforce security regulations.

Our Client SimpliField intended to enhance their unique all-in-one retail execution solution with the Salesforce CRM to offer their customers even more comprehensive product.
They reached out to CoreValue as a trusted integration partner with the need to extend the Salesforce CRM functionality and accelerate app release time. In order to do that, our team had to implement Salesforce into their server side, synchronize data from SimpliField’s web and mobile app that will conform to Salesforce security regulations.

Status of Engagement 2018-ongoing
Team involved 5 people
Technologies Salesforce, Apex, Visualforce, JavaScript, Salesforce Lightning component, Nginx , RabbitMQ, MongoDB, Minio, GridFS, Express.js, Passport.js, Node JS, Java
Service performed Software development, PM, Technical architecture

Client Description

SimpliField is a global company which provides a B2B SaaS solution that masters Retail field intelligence.
SimpliField’s solution reinvents collaboration between field and HQ teams who are empowered to deliver a seamless & personalized customer experience. The field team collect data with a mobile app that gives team access to personalized objectives, photos & guidelines, and real time feedbacks to help them execute perfectly.
For the Headquarter team their have build an intuitive reporting tool. From visual merchandising to store maintenance or product launch, reports templates can be filled anytime & offline in few clicks so field teams only focus on value added tasks. SimpliField was founded in 2013 and is headquartered in Paris, France.

Business Challenge

SimpliField has delivered a first version of the app last year and was looking to take it to the next level and build up the best in class app. “We were looking for a company that can become a real partner in our adventure and co-construct this next generation retail execution app. Someone who could offer in-depth expertise, help us develop a strategy, guide us in the complex architectural choices and be a trusted advisor in a long-term. And we were happy to have found this type of partnership with CoreValue” – says SimpliField.

pimgpsh fullsize distr 500x174 - Boost Retail Salesforce Mobility - a Case Study

CoreValue’s Role and Their Solutions

CoreValue engages in integration of an industry-specific Salesforce system with an all-in-one retail execution solution. After meticulous code and security review, the app was enriched with required Salesforce functionality, and tailored to the needs of store managers, field sales, merchandisers and regional managers. The effective architecture design enables field teams to access insights and store information on-the-go; receive personalized, quickly completed reports; and instantly track key performance indicators.

According to SimpliField’s requirements, the system provides objective and exhaustive data regarding sales and marketing campaign performance. This includes information analytics collected by field teams from all retail spots via mobile app. It is also crucial for all reports to be synchronized with the CRM system. Salesforce dashboards are extended with additional data such as pictures, comments, and notes in order to optimize in-store retail execution and boost sales.

This solution focuses on building dashboards and calculating performance indicators, which allows users to share reported information without extra effort or report file creation. As a result, Salesforce users can measure campaign progress and performance on-the-go.

In addition, the adoption of the app to Classic and Lightning UI is in the pipeline for our development team so that customer experience will be enhanced.

Results

CoreValue is integrating Salesforce functionality with SimpliField’s application to

  • mobilize retail employees to collect and analyze field data in real time on-the-go;
  • accelerate the app release time;
  • conform to all security regulations featured at Salesforce AppExchange.

As a result, the solution’s enhanced Salesforce functionality will allow store and field teams to manage all retail field operations in real time; track KPI; get instant access to guidelines and operation workflows; and report templates on every device. The field team can now focus on value added tasks improve execution continuously, sales efficiency and customer experience at scale.