Web Summit 2017 in Lisbon: What the Future Holds?
November 15, 2017

Web Summit 2017 in Lisbon: What the Future Holds?

CoreValue shares the impressions

November 6th – 9th, 2017, Lisbon

The Lisbon Web Summit is already over, and our marketing team was there! Here are some of their firsthand impressions.

Why did you participate in the event?

We had the idea for a long time. Web Summit is a large scale event in terms of attendance, impressions and experience. It unquestionably shapes professional development, and we feel that it is crucial for marketing to attend such events. They are  perfect opportunities to dive into the latest trends while simultaneously being inspired by top-notch speakers.

This year Web Summit attracted attendees from all over the globe, ready to influence Technology, Innovation, Digitalization, Marketing, and Globalization. Imagine 25 conferences with 1200 world-known speakers, among them Microsoft’s Brad Smith, former US VP Al Gore, Stewart Butterfield, Slack co-founder, CNN Digital’s Meredith Artley, VMware’s Pat Gelsinger, Google’s Amit Singh, Mark Hurd, CEO of Oracle, Amazon’s CTO Werner Vogels, Quentin Hardy of Google Cloud, and Crunchbase’s Jager McConnell.  All of them were in one place, speaking the same language, with one reason to be there – to share how technology can make this world better.

So, who were you able to meet with?

Among 60,000 attendees, we had a chance to talk to marketing and branding representatives from leading companies, such as McKinsey, Accenture, particularly in regard to processes and initiatives they undertake within their companies. Founders and CEOs of global organizations shared with us their opinions on latest trends in technology, and investors and entrepreneurs gave us insights on the future and what technologies they’re investing in.

What was your takeaway from Web Summit?

It’s a really powerful event that fuels energy and drive. We have better perspective of what our potential clients are preparing for. We also have a better idea of what they are not yet ready for, and how we, as software service providers, can help our clients prepare for major changes in data privacy regulations.  With a strong focus on diversity, everybody is talking about what shifts we should expect to see in the market. These are major technologies in which CoreValue must develop even deeper expertise to keep pace with our clients in strategic industries, such as Healthcare and Finance.

And, of course, this experience will help us host our own top-quality events as well as sponsor international events in the future.

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